Frequently Asked Questions

Architecture FAQ

Before & After samples
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Each and every project is custom-tailored to meet the needs of demanding clients for outstanding photography. My images are geared towards architects, interior designers, engineers, property developers, construction companies, agents, local authorities who value their brand name and want their vision to be represented in the highest standards. As an architectural photographer I strive to make engaging photographs of your properties and spaces. To do so demands the kind experience and expertise my tireless passion for photography in the past +20 years have helped me achieve. I propose my clients nuanced subtle aesthetic compositions and commercially appeal, that aim to create a strong sense of “feel” and mood for a property. Copy-pasting your space into the camera, it is not what my work is about but rather a craft that demands meticulous attention to detail, creative thinking and technical expertise about lighting and post-processing. Each and every property proposes unique challenges and I find great joy in having to draw inspiration for every single projects I undertake.

Can you provide an outline for a project?

Three stages are involved in completing any project big or small. Pre-production, where I will evaluate the project by either visiting the location to scout the structure or by looking at existing photos, floor plans, architectural designs and discuss with you relevant information. This is an integral part as it serves as the foundation for everything else that follows. In essence this is the stage where the vision will take form and planning will commence.
The actual production is the very next step, it is the process of capturing the images at the property. This is usually completed within a day for regular sized properties but on occasion it might require several days of shooting when the size and complexities of the properties demand so.
The post-production is the finalizing of the images, it is when all the retouching is done to complete the images ready for release (publication, website, print etc). Post production can take as little as 2 days but can be lengthy again depending on the complexities of the shoot and size of the property resulting in higher count of images.

Can you give me a timeframe for a project?
Given that no two clients and projects are the same it is not possible to calculate how long a project will take to complete ahead of time. However it is possible for a smaller project to be completed in a matter of a few days but it might take a couple of weeks for a project that includes a lot of retouching or has particular complexities, for instance photographing a large Hotel. What is important to note is that regardless of the size of your project it will be handled in the best possible timely manner.

How many pictures would I receive?
Each project requires a unique approach and interpretation, however there is a common idea that underlines my work and that is the notion that less is more and more is less. Depending on the size of the project the number of images can range anywhere from 6 images for a small structure to 12+ for the bigger ones. The resulting high resolutions images are delivered via the internet, unless otherwise noted by the client.

Can you provide an estimate for the costs?
This is done on an individual basis depending on the particulars of the project. I use a licensing model which gives clients options and allows me flexibility with rates. A 20% deposit is required upon booking and payments via Bank Wire or PayPal are both accepted. For Real Estate listings a flat fee will be proposed to the client on a per image basis. I do not offer the most expensive rates in the market but not the cheapest either.

What is included in the post-production and how necessary is it?

It is integral part of the whole process that finalizes the photographs. Most of the advanced lighting techniques I use on location while taking the pictures require the use digital darkroom to come together and give the images both a distinct yet refined presence as well as commercial appeal. Simply put it is not possible to have the control and balance over lighting without the use of the digital tools at my disposal today.
The digital darkroom also allows me to make changes upon clients request, such as remove undesired items, replace faulty lights, fix cracks and blemishes on walls etc.
In the quotes one additional digital revision is included in the pricing.

Do you use HDR software in post-production?
No. All my techniques are based on actually lighting being used in conjunction with natural lighting. My aim is to balance and create flow of lighting to guide the eye in the picture and this can only be done with actual light both artificial and natural. HDR automated software (or fusion techniques) place and subtract lighting on the computer during post-process and although this technique might improve upon an image where no artificial lighting can be used, it is in no way a match of actual lighting and I would never use them to present a client such finished images. It is easier and faster to photograph utilizing these techniques but the downside of quality is far too great for me to even consider.

How can I be sure I get the images I need?
I use a system called CamRanger, which allows me to wirelessly tether a tablet to the camera. So while I photograph on location the images I take are instantly visible to the client on the tablet, in real time. Due to this great piece of technology the client is able with great ease to follow along the session and make suggestions at any stage of the process.

Do you work with stylist and what defines your art direction?
Depending on the project I might call upon a stylist for propping and decisions on furniture arrangements. However most projects might not call upon the presence of a dedicated stylist. In such instances I will personally handle all the moving of furniture and items that are necessary in order to create a photographic sense of flow. This is a very important part of my workflow, what might not be obvious to the non-photographer in terms of positioning of items like chair, tables sofas and so on, can make or break a evocative picture. Furniture are not just geometrical shapes but also suggest direction and can project particular emotions when viewed in certain angles and positioned appropriately in a composition.
Anything that does get moved in the property will be put back exactly where it was before. Pictures are taken of rooms before any rearrangements are made and after the shoot everything goes back into the place it was found.


Do I need to make preparations before you photograph, the day of the shoot?
Yes. We will not handle cleaning of the properties, this is the responsibility of the client. In essence to ensure that the location is properly ready to be photographed. It is very important in order to move ahead with the photography to have clean kitchen, private items removed from bedroom, living room and other spaces and not to have excess of clutter around the spaces we will be photographing.
Ideally windows should be clean, fresh towels in the bathrooms should be placed, kitchen should not have dirty dishes, beds properly ready etc. It would be most unfortunate to cancel a session and waste all the preparation for a property requires cleaning and tidiness.

What is that makes your images stand out and what makes them unique?

Architectural photography more often than not is void of human presence and thus the challenge is to instill a human emotion, a connection, a point of contact with the viewing audience that will go beyond a mere x-ray experience of a structure.
Architecture and design do indeed serve beyond the mere idea of practicality, as they venture into our emotional perception as well, stimulate and enhance our living experiences in multi-layered ways. So why should photography of such spaces be anything less?
I use composition and lighting to tell a story relating to the structure and space, articulate with photography the architectural language of the space. I find that one of the strengths of photography when used creatively is the power of suggestion, reveal the unexpected, while remaining true to the reality of the structure.

I list my property for renting on Airbnb (applies for Real Estate listing as well), isn’t it an overkill to use architectural photography for my purposes?

No. Airbnb says hosts with professional photography are booked 2.5 times more frequently than those without and that these hosts bring in $1,025 per month on average.Unfortunately most properties seen on Airbnb and similar sites including real estate listings don’t show well-crafted pictures of their spaces. Whether one is renting a vacation home or considering buying a new one, pictures will be the cause of initial trigger of interest. The first heart felt feeling for a space (coup de Coeur) and bad photography will cause the exact opposite effect despite the many charms your property might have.
Good architectural imagery helps people project themselves into a space. Drinking that hot cup of coffee into the front porch with the sweeping sea-side view or seeing themselves sleeping on that wonderful bedroom and tucking their kids to sleep on a cozy kid’s room.
Simply put, poorly composed and lit images not only fail to do justice to your space but also and more importantly do not engage the viewer into dreaming about being there. This in return translates into less interest in your property, less clicks on your webpages and ultimately less business and confidence in your services.
An owner who does not take care of the presentation of his property which also happens to be the very first contact with the client can easily cast doubts in the clients mind about other things being less than adequate during their vacationing at your place.
As an avid traveler myself I was always instinctively drawn to the houses or hotels with the better presentations.
Regardless of the cost of your property, it deserves to be showcased in the best conditions and if done so interest in your property will immediately rise. Ultimately each space has a story to tell and photography is this instances in the narrative tool that can connect emotionally the viewer to your space.